Mission Statement
Our mission at Shoot For It is to become the ultimate symbol of aspiration within the basketball community.
We envision a future where every player, from grassroots to professional levels, resonates with our brand's Idea of self-belief and relentless pursuit of success.
By fostering a culture of motivation and empowerment, we strive to be the brand that brings out the spirit of "shooting for it"and serves as a constant reminder that with determination, no goal is beyond reach.
Cause at the end of the day, It’s all on you, it’s your call
classic collection
These clothes are a way for us to express our style and fashion sense. When you wear them, you're part of our journey.
I wanted hoopers to be able to wear stylish clothes off the court as well, so I designed a streetwear portion of the brand
represent collection
Each design in this collection is a badge of honor for students, alumni, and fans to embrace the unique spirits of their school
We want to give people a way to express their school pride and their love for basketball at the same time.
It's a way to connect with others who share the same school spirit, no matter where they are.
Check out a basketball game from the international schools in Korea
You'll spot players wearing these during warmups!
behind the scenes promo video
directed, edited by aiden kim
I made this promotion video to build hype around the international schools in Korea. I hand picked models that are widely known in the international school or basketball community for being some of the best players. I chose and edited clips of laughter and just a lot of messing around to capture the joy and a joint community, to make my audience want to be a part of it.
click for sound
Models in the video
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Aiden Kim, Aileen Chen, Dojin Debie, Esther Yeon, Jaewoo Jung, Kevin Shim, Lina Hwang, Seowoo Choi, Sihoo Park
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Video & Photography
Aiden Kim, Aileen Chen, Esther Yeon, Bella Kim
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Final Production Team
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Aiden Kim: Founder, Designer, Graphic Designer, Video Editor, Photography, Animator, Social Media Manager, Marketing Director, Writing Consultant, Branding, Model Selection.
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Gabriel Tan: Website Coding, Marketing Strategies, Finance Management, Writing Consultant.
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Anant Vikram Agarwal: Website Management, Finance, Marketing Strategies, Brand Organization
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Lina Hwang: Photoshoot Organization, Model Selection, Marketing Strategies, Behind the scenes promotion.
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Inactive Instagram Account: @shootforit.kr
*it's been a looongg time since it's been active*
animations i've done for the brand
some of them weren't released
official "shop now" page for the website
concept animation before mood board changes.
christmas line animation